My Coaching Philosophy
Athlete First. Runner Second
Combining the latest in sports science with a holistic approach, my aim is to help you achieve your potential whilst enjoying the journey for life.
My coaching is process-oriented, with a strong emphasis on individualisation, communication, and optimising movement capacity. I employ an 'athlete-first' approach, centred on long-term development and health.
I work with trail, ultra, and road runners at every level — from those taking on their first race to national champions and Team GB athletes.
What's Included?
Experience a coaching relationship that prioritises your development, health, and enjoyment of the sport. Let's work together to unlock your full potential.
01 In-depth Consultation
Before a single session is written, we talk.
Your movement history, injury background, race targets, training history, and life outside running — all of it shapes what comes next.
The plan is built around you from day one, not adjusted to fit you after the fact.
02 Individualised Training Plan
A fully individualised training plan built around your event, your history, and your life. Not a template with your name on it.
The plan adapts as you adapt. If a session goes better than expected, the next one reflects that. If life gets in the way, the plan adjusts rather than ignoring it. This is not a static document — it is a living plan that responds to the athlete it is built for. This is human-led coaching and how we will optimise your performance and relationship with the sport.
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Image: With Adam ahead of his England Athletics debut. Adam recently represented Team GB at the European Off-Road Championships.
04 Specific Strength & Conditioning
S&C sessions built specifically around your running demands and your limiters. Not a generic gym programme.
Movements chosen because they address what your body specifically needs — by a coach with strength and conditioning experience at British Athletics and British Triathlon, and over a decade in the fitness industry.
05 Education & Guidance
You will receive ongoing insights into training methodology, sports nutrition, psychology, and race strategy — not as information dumps, but woven into the coaching conversation as they become relevant to where you are in your training.
You will understand why you are doing what you are doing. That understanding changes how you do it.
03 Daily Feedback & Adaptation
Consistent, ongoing communication is the difference between a training plan and a coaching relationship.
Your sessions are tracked, your feedback is read, and we adapt the training to how you are responding.
This is how coaching works at international level. The same standard applies to every athlete on the roster.
06 Consistent & Responsive Support
If I work with you, I am behind you — properly, not in passing.
Questions answered, concerns addressed, full support to thee best of my ability.
This is what a genuine coaching relationship actually looks like.
The Coaching Investment.
£130 per month.
I keep my coaching roster intentionally small — because every athlete I work with deserves the same depth of attention, whether they're chasing a national title or running their first race. If you're interested, get in touch and we'll have a conversation about whether it's the right fit.